Q:
What is a wrinkle?
A. Wrinkles, creases or expression
lines are signs of aging skin. They are caused
by both normal aging and premature damage which
impact and weaken the underlying support structure
of the skin, causing a loss in elasticity or
the ability to bounce back.
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Q:
What causes wrinkles?
A. Intrinsic
aging is the natural process that includes factors
we cannot control. The skin’s metabolism
slows, causing less collagen production and
weaker elastin. The development of new skin
cells slows down and turns over less frequently.
We lose body fat, muscle strength and bones
shrink in the facial region. The role of hormones
also plays an important role.
Extrinsic aging is influenced
by external factors that we can control. Sun
exposure is the main contributor to premature
aging, combined with other environmental factors
such as pollution and smoking. In addition to
the natural gravity, our sleeping positions
and repetitive facial movements may also play
a role. In addition to wrinkles, chronic sun
exposure can lead to photoaging. Click
here to see how you can reduce visible
dark spots and reverse skin discoloration.
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Q:
How can I target and get rid
of lines and wrinkles in specific areas?
A. Since you can’t pick
your parents, try TimeWise® Targeted-Action™
Line Reducer to reduce the appearance of lines
and wrinkles. There are plenty of products that
promise to “erase” them. Unfortunately,
many of these products offer only temporary
benefits that disappear the second you wash
your face. Mary Kay wanted to go beyond temporary
benefits to offer you more, and with TimeWise®
Targeted-Action™ Line Reducer, we can.
TimeWise® Targeted-Action™
Line Reducer offers more than quick results.
This highly effective product
delivers immediate visible benefits
to the forehead and crow’s feet area,
two places that are especially vulnerable to
expression lines and wrinkles and often need
extra help in fighting the signs of aging. But
TimeWise® Targeted-Action™ Line Reducer
doesn’t stop there. With continued use
over time, it also delivers lasting
benefits not only to forehead and eye
areas, but also to the other places on your
face where lines and wrinkles have a tendency
to “settle.”
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Because
this is a targeted product, scientists
at the Mary Kay Skin Care Laboratories
looked for ingredients that would deliver
visible benefits to very specific areas:
Light-reflecting microspheres
act like thousands of tiny mirrors, deflecting
light away from lines and wrinkles so
they look softened and visually less pronounced
within minutes of application.
Gliadin, a rich source of
amino acids, invisibly "fills in"
lines and wrinkles, firming and tightening
skin without inhibiting facial expression.
Three extremely effective
antioxidants - pomegranate extract and
vitamin A and E are derivatives - that
deliver benefits day after day by neutralizing
the free radicals that can cause premature
aging of the skin, helping to strengthen
skin's natural defenses against negative
environmental effects.
The click pen applicator
enables you to deliver a precise amount
of product to specific areas that need
it most. |
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Q:
What results are typically seen with TimeWise®
Targeted-Action™ Line Reducer?
A. Just 10 minutes after TimeWise®
Targeted-Action™ Line Reducer was applied,
a dermatologist saw that lines and wrinkles
on the forehead and around the eyes appeared
less noticeable:
See a difference in just
10 minutes.
These before-and-after results were seen by
a leading dermatologist 10 minutes after TimeWise®
Targeted-Action™ Line Reducer was applied.
We also wanted to know what benefits
women would see after using TimeWise®
Targeted-Action™ Line Reducer. So we conducted
an in-depth consumer study to find out, and
here’s what they said: within minutes
of application 66% said that lines looked smoother
and softer, 62% agreed that their skin felt
tighter, 60% said that their skin looked firmer,
and 61% said that their skin looked relaxed,
giving them a more youthful look. This group
of women also told us that the formula, which
is suitable for all skin types and skin tones,
was lightweight, felt silky to the touch, and
dried quickly so that they were able to apply
their foundation effortlessly.
*Based on a clinical study
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Q:
How and where should I apply TimeWise® Targeted-Action™
Line Reducer?
A: The secret is in the
application. Twist base of pen two
or three clicks to release the product into
the applicator. Apply formula directly to cleansed
and moisturized skin, and then gently
pat with your finger to ensure that product
completely fills in each line. Over-patting
or blending can reduce product effectiveness.
Applying after moisturizer ensures the smoothest
surface for makeup application. As with all
Mary Kay® skin care, the TimeWise® Targeted-Action™
Line Reducer was specifically formulated to
work beautifully with Mary Kay® concealers
and foundations to create a more flawless, youthful
look.
Other application tips
and tricks: Before the first use, the
pen must be primed. To do so, twist the base
of the pen until a small amount of
product is visible on the pen tip. After the
first time you use this product, you’ll
become much more proficient at dispensing the
exact amount needed to treat each area. TimeWise®
Targeted-Action™ Line Reducer should become
invisible within seconds of patting it gently
into place. If the treated areas develop a “powdery”
finish, you’ve used too much.
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Q:
What else can I do to reduce wrinkles and fight
the signs of aging?
A: Since we cannot prevent natural
aging, it’s important to focus on the
factors where you can make a difference. First,
practice a sun-safe lifestyle, by avoiding deliberate
tanning (including artificial booths), wear
protective clothing and use a product with a
sunscreen year round. Click
here to learn more about sun safety.
In addition, it’s important
to maintain the health of your skin. This includes
using a scientifically-based, anti-aging skin
care program, like the Miracle Set, designed to
improve the overall appearance of the skin. The
Miracle Set contains four products that focus
on gentle exfoliation to slough off the outer
dead skin cells, delivery of anti-fighting ingredients
to help aid with the body’s natural collagen
production, and the use of a powerful moisturizer
to hydrate the skin. Click
here to learn how Mary Kay can help you
get the younger-looking skin you want.
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Q:
What is the order of application for TimeWise®
Targeted-Action™ Line Reducer?
A: Click
here to view the Order of Application
chart.
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