| Q:
What causes dark circles and puffiness around
the eyes?
A.
- Environmental Exposure
- Everyday environmental exposure
to sun, smoke and other pollutants can cause
the skin’s network of collagen and elastin
fibers to deteriorate. The delicate undereye
area is often the first place you see signs
of damage. Left untreated, skin beneath the
eyes can slacken, becoming more vulnerable
to puffiness
- UV Damage
- Chronic environmental exposure to free-radical
damage caused by UV rays can increase
the size and number of the blood vessels underneath
the eye. This proliferation can lead to visible
dark circles.
- Aging
- As part of the natural aging
process, the layer of support under the eye
– an area known as the infraorbital
fat pad, essential for maintaining a youthful
look – begins to break down. The result
can be a shadowy, sunken look in the undereye
area.
- External Irritants
- A number of external irritants
– among them allergens, dust and pollutants
– can cause the undereye area to swell,
resulting in puffiness. Rubbing only makes
the problem worse and is even thought to contribute
to the appearance of dark circles.
- Excess Melanin
- Often caused by hereditary factors, excess
melanin in the skin can appear as
dark circles.
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Q:
How does the TimeWise® Targeted-Action™
Eye Revitalizer help reduce the appearance of
dark circles and puffiness?
A. Because
there are multiple external and internal factors
that can cause dark circles and undereye puffiness,
these common beauty concerns are often difficult
to treat. The Targeted-Action™ Eye Revitalizer
is a product that contains an exclusive blend
of ingredients specifically formulated to address
these multiple causes.
Hundreds of ingredients were extensively tested
by the scientists in the Mary Kay Skin Care
Laboratories to determine which ones would be
most effective in addressing the multiple causes
of dark circles and undereye puffiness. Many
of these ingredients turned out to be botanically
derived, and in combination with active peptides
and other non-botanical ingredients were able
to deliver the most impressive results. Because
of our unwavering commitment to deliver products
of the highest quality and performance, you
can be assured that every Mary Kay® product
we develop will be formulated with the ingredients
that will be most effective in delivering that
product’s benefits.
Let’s take a look at a few of the key
ingredients for this new product:
- A special blend of botanicals, including
the antioxidants aniseed myrtle, wild rosella
and orange extract, helps to minimize the
impact of environmental stressors. Peptide
palmitoyl and soy protein help support the
skin’s structural integrity, improving
firmness and elasticity.
- Powerful extracts of magnolia flower, hops
and citrus peel (apigenin) join together to
make the micro-capillaries just below the
skin’s surface appear diminished, helping
to reduce the appearance of dark circles.
- Southernwood extract (artemisia abortanum),
gotu kola (centella asiatica) and citrus peel
(apigenin) help protect skin from the effects
of degrading enzymes and aid in reinforcing
the natural support barrier.
- Special ingredients, including gotu kola
(centella asiatica) and dipeptide VW, an amino
acid complex, increase microcirculation to
help keep excess fluid from settling under
the eyes.
- Extracts of oat kernel (avena sativa), hibiscus
flower and citrus peel (apigenin) have been
shown to reduce irritation caused by certain
environmental elements.
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Q:
How do I know it works?
A. Under the
direction of consumer science experts, Mary
Kay performs consumer testing around the world.
Through home-use studies, central location tests
and qualitative focus groups and interviews,
these studies determine what benefits are noticeable
to the large group of panelists. The qualitative
results are statistically reviewed to evaluate
the products’ performance and received
benefits. Only then can we be confident that
a claim can be supported and promoted with confidence.
After just two weeks, 7 out of
10 women said their dark circles and undereye
puffiness were less noticeable.*
*In a consumer study conducted by an independent
research facility
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