As
part of the Mary Kay Research & Development
team, the Clinical and Consumer Evaluation Department
is dedicated to determining the needs of consumers
of Mary Kay® products.
They test and measure the safety, efficacy and overall
performance of Mary Kay® products among consumers
and help the Company establish product claims and
benefits. Product Safety Is Mary Kay
Inc.’s Highest Priority.
Because impartial evaluation of products is vital,
Mary Kay Inc. conducts clinical testing in independent
laboratories where volunteers use Mary Kay®
products under strict supervision and evaluation
by independent board-certified dermatologists
and ophthalmologists.
Clinical Efficacy Testing
Helps support and create product claims used in
advertising that help consumers determine and
compare the effectiveness of a product, such as
“85 percent saw improvement in skin texture”
and “73 percent saw a reduction in fine
lines.” Tests are conducted by board-certified
dermatologists for expert grading of clinical
participants.
Clinical Safety Testing
Evaluates Mary Kay® products among consumers
to determine their irritation and allergy potential.
These studies are conducted to ensure product
safety and to provide consumers with relevant
product information, such as whether a product
is “suitable for sensitive skin and sensitive
eyes,” “safe for contact lens wearers”
and “non-comedogenic.”
Consumer Testing
Mary Kay Inc. listens to what women want. As part
of the Company’s ongoing commitment to ensure
that Mary Kay® products consistently meet
or exceed consumer expectations, every year thousands
of women use and evaluate Mary Kay® products
worldwide, under the direction of consumer science
experts, to help the Company better understand
the benefits women want from the products they
use. Consumer testing also helps determine how
Mary Kay® products are viewed by consumers
through home use studies, central location tests
and qualitative focus groups and interviews. These
studies help determine how new products work with
current products and provide useful insight into
how people use a product, how often they use it
and what results or improvements they’d
like to see.
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