(explanatory provisions appear in italics)
Direct Selling Association Code of Ethics
What is Direct Selling?
Very simply, direct selling is a way to sell products or services directly to customers, away from a retail location. A direct sales business allows you to connect with customers one-on-one, in groups, through online sales, catalog sales or by phone. People in the direct selling industry are often known as independent consultants, distributors or representatives.
A direct selling opportunity is a viable option for people of all ages, genders and income levels. It is an especially good opportunity for women who want more flexibility and control over their lives, and who:
- Have an entrepreneurial spirit.
- Like working with people.
- Desire a less structured working environment.
- Are looking to supplement their income without making a large investment.
- Want an opportunity to earn an unlimited income.
Mary Kay and the DSA
The Direct Selling Association (DSA) is a highly regarded U.S. national trade association of firms that manufacture and distribute goods and services sold directly to consumers through an independent sales force. Mary Kay Inc. has been a member of the DSA since 1970, and Mary Kay executives have a history of involvement with the organization. Several have served or currently serve on the governing board and have been instrumental in shaping policies for the industry, particularly the Code
Direct Selling Association: Facts and Figures
Worldwide, annual sales from the direct selling industry currently exceed $100 billion. A direct selling business is:
- A business opportunity base on the sales of a product or service direct to a consumer.
- An exciting opportunity to own your own business with a small start up investment.
- An excellent opportunity for women. About 75 percent of those working in direct sales are women.
- A growing industry: More than $100 billion worth of goods and services are sold annually through direct sales.
- A way to achieve balance in your life. You can set your own hours, become your own boss and earn according to your own ambition and efforts.