Mary Kay Ash coined this term to describe the selfless pursuit of the greater good, a dynamic team spirit of helping others found throughout the halls of our offices around the globe. The rewards of lending a helping hand to others or being the recipient of an act of kindness leads to an atmosphere of trust, caring and relationship building.


"Do unto others as you would have them do unto you." This tried-and-true principle has stood the test of time and is the cornerstone of our Leadership Practice Rules. We also believe in an atmosphere of teamwork, respect for others and fostering relationships built upon trust, honesty and caring.

Learn all about Mary Kay’s Golden Rule philosophy.


Learn why Mary Kay’s Make Me Feel Important approach makes such a difference.

Mary Kay Ash once said, "It's so simple, yet makes such a difference. Pretend that every single person you meet has a sign around his or her neck that says, "Make me feel important." At Mary Kay, this is a reality - from being recognized for a job well done to people taking an interest in your life.


We recognize the importance of building a balanced life. In fact, Mary Kay often shared her personal priorities of "God first, family second, career third." Following this tradition, encouraging employees to find the proper balance of priorities in their lives has remained a vital part of our culture around the globe. At Mary Kay, we understand that a successful career is just one part of a balanced life.

Balanced Priorities